Client
Scope
Year
vivo Global
Design strategy
Web design
User experience
2021
Mission
In order to clearly articulate the benefits of vivo V23 offers that taking selfie phones to the next level, the website requested to focus on user engagement to promote its first ever design technology and a bunch of great selfie experiences.
Insight
In keeping with today’s active consumer lifestyles, a well-designed phone to be the perfect partner on the go that assures of not only images that are brighter and more natural, but also accentuate every moment with a touch of unique style and prestige quality.
Approach
The website elaborated on the use of camera and innovative features demonstrating them in every selfies scenarios as design contents that capture consumers interest, and eventually lead them to explore the top-notch camera’s capabilities of vivo V23.
Highlight
To give the website a mesmerising impression, one of the design solution builds on the beautiful tonality of colour-changing technology that transforms into different colours, as it interacts with user interaction.
