Client
Scope
Year
vivo Global
Design strategy
Web design
User experience
2023
Mission
To ensure aligning with client strategy and expectation, the result was a website engaged visitors in a real scene of photographing where they can experience the delightful portrait moment with vivo V27's Aura Light Portrait System, yet delivering a smooth & immersive storytelling interaction.
Insight
Camera quality has become a key selling point and a significant factor for consumers choosing a new device. The first major factor that helped make vivo V27 the camera of choice for consumer was simply that it delivered a clearer and more natural-looking portrait for everyday life photography.
Approach
Through an immersive of real life stories to recall visitor the most beautiful moments of their lives, we presented the portrait photos in a lifestyle gallery-like concept that help strengthen vivo's brand imaging experience. An exclusive contents of every occasion was created to feature the new Aura Light Portrait System in a storytelling approach.
Brand Consistency
Brand values shape every aspect of vivo business. Every phone series is unique with its own visual identity and tonality. To capture this, we customised and built each pages to ensure that our visualisations reflect the brand identity, from colour to typography, imagery, and even the design element.
Responsive Design
With the UX research providing invaluable insights into what a user need and value, we incorporated the data and refined every detail of micro-interactions on every screen to deliver a smooth user experience without compromising on speed or quality.
